WealthQuest is a mobile-first platform that gamifies financial literacy through personalised journeys, micro-learning, and user challenges. Portfolio Creative was tasked with designing both the full brand identity and the product’s UI/UX system. We approached the project with clarity and purpose creating a brand rooted in accessibility, optimism, and strategic confidence. The visual identity system includes a bold logomark, vibrant yet mature colour palette, and iconography designed for comprehension across literacy levels. On the product side, we developed a UX flow that simplifies complex topics through intuitive navigation, gamified rewards, and structured learning modules. The result is a platform that demystifies money, rewards progress, and builds confidence through design you can trust.