The logo.
Malaí's embodies elegance and sophistication, crafted with meticulous attention to detail to reflect the brand's commitment to precision and authenticity. The customised script font used for "Malaí" features purposefully unproportional end strokes in the letters "M" and "í", adding a touch of uniqueness and refinement. This design element evokes a sense of elegance, aligning perfectly with Malaí's mission to elevate beauty and empower individuals.
The logomark depicts a reflection of a tree with bare branches, symbolizing growth, transformation, and natural beauty. The clean and solid lines of the mark reinforce Malaí's dedication to professionalism and expertise, while its simplicity adds a modern touch to the overall design.