Case study · Print & Production

World Haemophilia Day
2026 Merchandise

Brand Identity Print & Production Healthcare · Non-profit 6 product types

SAHF needed a merchandise range for World Haemophilia Day 2026 that could function as both a fundraising tool and a brand awareness vehicle — worn and carried by patients, nurses, doctors, and advocates. The brief required designing a badge mark and graphic system that would hold its integrity across six completely different products and production methods, from embroidery on a cap to sublimation printing on a scarf.

Client

South African Haemophilia Foundation

Disciplines

Design · Print · Production

Campaign theme

Diagnosis: First Step to Care

Year

2026