Australian Open · 2026

Designed for the
fastest two weeks in tennis.

Studio Project

The Australian Open is the first Grand Slam of the year — two weeks of high-velocity content, from the first match announcement to the final champion graphic. Portfolio Creative designed the complete AO 2026 content system as a studio project: a social media template suite and outdoor campaign built to match the speed and scale of one of the world's biggest sporting events.

Event

Australian Open 2026

Dates

12 January –
1 February 2026

Deliverables

Social Media System
Outdoor Campaign

Sector

Sports · Tennis
Live Events

Social Media Design Campaign Design Outdoor Advertising Content System

The Brief

Fast content
for a fast sport.

Major sports tournaments demand content that can match the rhythm of the event — promotional campaign graphics before the first ball is served, match results within minutes of the final point, player spotlights mid-tournament, and champion announcements the moment the trophy is lifted.

The challenge wasn't just visual quality. It was building a system that could produce that quality at speed — consistently, across every format, throughout a two-week live tournament.

Content types — tournament promotion, match results, player spotlights, and champion announcements

2 wks

Live tournament window — every template built to be edited quickly and published within minutes

128+

Matches in the draw — one content system to cover every result, from first round to the final

Our Approach

One visual language.
Every format.

We designed the AO 2026 content system within the tournament's established brand language — the iconic blue-to-yellow-green gradient, the AO mark, and the raw energy of the world's top players cut out against the court.

Every template was built around one rule: editable in under two minutes with live match information, without ever breaking the visual consistency of the system. From a pre-tournament campaign billboard to a live match result card, the brand stays locked — only the content changes.

AO 2026 Content System — the master graphic and campaign visual used across all formats

Deliverables

The full system,
from campaign to champion.

Every format a live tournament needs — built before the first ball was served, ready to run for two weeks straight.

Outdoor Campaign

Horizontal billboard, stadium LED screen, and indoor LED wall installation — the campaign at full civic scale.

Match Result Templates

Editable post format — winner, loser, score, round, and venue. Built to publish within minutes of the final point.

Player Spotlight Cards

Player name, nationality, ATP/WTA ranking, and tournament form — a repeatable format for any player in the draw.

Final Matchup Graphics

Two-player head-to-head format for semi-finals and finals — player photo version and arena atmosphere version.

Champion Announcement Posts

Men's and Women's Singles champion graphics — high-impact, celebratory format for the biggest moment of the tournament.

Social Feed System

All templates designed to work cohesively as a scrollable Instagram feed — consistent brand presence across the full tournament.

Outdoor Campaign

The tournament,
at city scale.

The campaign visual — four of the world's top players cut against the AO blue-to-green gradient — was designed to scale seamlessly from a handheld phone card to a multi-panel stadium LED wall. Bold, immediate, and unmistakably Australian Open.

Billboard

Horizontal billboard — tournament campaign at large-format outdoor scale

Indoor LED Wall Installation

Indoor LED wall — key visual adapted for a large-format corner installation

Social Media Content System

Every moment
has a template.

From the final matchup announcement to the moment the champion lifts the trophy — every key moment in the tournament has a template designed and ready to go. Same visual system. Different content. Every time.

Final Matchup — Two Formats