When Rexona teamed up with FIFA for the Trophy Tour stop in Morocco, they needed visuals that brought the “Bring Your Fandom” campaign to life. S-Factor S&E Brought us onboard. The idea? Fans are more than spectators — they’re the “13th player” on the field, bringing energy, emotion, and movement to the game.
Portfolio Creative led the art direction and design for the event’s key visuals, as well as digital assets including emailers and web banners. Inspired by the electric energy of fandom and the momentum of the game, we crafted visuals that blended motion, culture, and strategic layout. The design system supported multi-channel rollouts across digital and on-ground activations.