Masoabi Sefojane
Based in Shanghai, China and Bloemfontein, South Africa
With over a decade of experience in graphic design, I have cultivated a deep understanding of visual communication and brand development. Graduating cum laude from the University of the Free State Business School with a Higher Certificate in Management Development further honed my strategic mindset, allowing me to seamlessly integrate business acumen with creative design solutions.
My journey in the realm of design has been marked by continuous learning and achievement. As a recipient of a Certificate in Business and Information Technology with distinction from the University of the Free State in partnership with EBL Institute of Technology, I was honored to be recognized as the top 10 provincial and national student for the program. These experiences have equipped me with a unique blend of artistic creativity and analytical thinking, enabling me to approach design challenges with both flair and precision.
Throughout my career, I have had the privilege of working with a diverse range of clients, including Ambani Africa, Shanghai Livingston American School, Phoka Coffee, Yungin Kläder, Motheo Tvet College, KH Events, TAHESSA, Hairpiness, and Malaí, among others. Collaborating with such esteemed organizations has allowed me to refine my skills and expand my portfolio, contributing to my ability to deliver impactful and visually compelling design solutions.
Beyond my professional endeavors, I am deeply committed to giving back to the community and advocating for causes close to my heart. Serving as the first chairperson of the South African Haemophilia Youth Council and later on the executive committee of Haemophilia Youth of Africa allowing me to make a meaningful impact in the lives of individuals affected by bleeding disorders. Currently, I am honored to serve as the chairperson of the board for the South African Haemophilia Foundation, where I continue to champion well-being of those living with haemophilia.
I have had the privilege of sharing my insights and experiences as a speaker at events such as the World Federation of Hemophilia World Congress hosted in Montréal in 2022. These opportunities to engage with global audiences have further fueled my passion for effecting positive change through education and awareness.
My aspirations center around leveraging my expertise in graphic design to empower SMEs to better connect with their audiences through visually compelling storytelling. I am dedicated to helping businesses achieve their goals and make a lasting impact in their respective industries.