Sixty Nine: Brand Identity for Restaurant
Hospitality and Restaurant
Art Direction, Strategy and Graphic Design
Sixty Nine is an Afro-Asian restaurant concept bold in attitude, unexpected in expression. Portfolio Creative was tasked to define the brand identity from the ground up. The brief called for a system that captured the restaurant’s unorthodox menu, architectural ethos, and numerical symbolism. We delivered a visual identity system rooted in contrast: The result is a brand that feels unapologetically experimental, yet grounded in strong visual logic and spatial clarity.